FOR EXECUTIVES
& FOUNDERS

You're ready to fix your weight. Here's how.

Three tools, one proven system: a peer cohort of other executives, weekly 1-on-1 coaching, or in-person. The difference is how hands-on you want to be, and how fast you want the result.

Solo package

You already know willpower isn’t the problem. The problem is the translation – your body is receiving the wrong signals, and acting on them accordingly.

Solo gives you the complete Metabolic Override protocol, personalized to your data. Every week, updated diet recommendations based on how your body is actually responding – not a generic template copied from someone else. Your personal data models track exactly which signals you’re sending, so the protocol can be adjusted before your biology hits the brakes.

The system is engineered. You just run it.

Check the full overview here.

Solo package

You already know willpower isn’t the problem. The problem is the translation – your body is receiving the wrong signals, and acting on them accordingly.

Solo gives you the complete Metabolic Override protocol, personalized to your data. Every week, updated diet recommendations based on how your body is actually responding – not a generic template copied from someone else. Your personal data models track exactly which signals you’re sending, so the protocol can be adjusted before your biology hits the brakes.

The system is engineered. You just run it.

Read the full overview here.

Group

One proven system, inside a peer cohort of people solving the exact same translation error.

Every Sunday session runs on real data and real adjustments, not motivation speeches. Watching how other executives’ metabolisms respond to the same signals accelerates how fast you understand your own machine.

Accountability is structural, not enforced. When you know your data is reviewed every Sunday at 8 PM Amsterdam time, the program runs itself. Your plan evolves with your specific response every week, not a shared template. Cohorts start the first Sunday of each month.

You’ll understand exactly why every part of the system works, not just what to do next.

Personal

Built for people who run everything else with precision and expect the same here: your biology, your schedule, your specific roadblocks, engineered entirely around you.

Every week, we go beyond check-ins: root-cause analysis on what your data is actually showing, which signals are keeping your fat stores locked, and exactly what needs to shift. When your biology is stuck in a pattern, we find it and override it.

Get direct access whenever it actually matters, not just during the weekly call. Questions answered. Program adjusted in real time.

Your fitness plan stimulates the machine without triggering the Predator Signal. The right stimulus. The right volume. No grinding required.

Maximum result. Minimum effort. Precision-engineered for your biology.

Live

Everything in Personal, plus we work in the same room.

Live brings the Metabolic Override into your physical reality: in-person sessions in Amsterdam, hands-on gym guidance calibrated to your body composition, and priority scheduling so the program never stalls.

Some things are harder to recalibrate remotely. How you move, how you train, the patterns your body has built over years: these are best adjusted in person, with real-time observation. A set executed incorrectly doesn’t just miss the target. It can trigger the Predator Signal entirely.

In person, your strength program gets executed correctly, not just assigned. The right movement. The right load. The right result.

For executives in the Amsterdam region who want the complete system, in every sense of the word.

Find out which program fits best

WLW Keuzehulp
Your investment for the full 6-month program
Best fit

Group

A peer cohort of other executives

🤝 4-8kg / 9-18lbs (best effort)

€2,100 / $1,920

Best fit

Personal

Weekly 1-on-1 coaching and mindset work

🤝 6-12kg / 13-26lbs (guarantee)

€4,200 / $3,840

Best fit

Live

Personal, plus in-person in Amsterdam

🤝 6-12kg / 13-26lbs (guarantee)

€6,600 / $6,000

Incompatible

I'm not ready for a sustainable solution. Yet.

 

 

6 month Transformation Programs

EU
International
Group
Opening Soon
For people serious about getting this done, together.
€2.100
incl. VAT
equivalent to €350/month
  • 4-8kg / 9-18lbs (best effort)
  • Weekly group coaching1
  • Small peer cohort
  • Mindset recordings
  • Support via email
  • Basic blood panel proposal
  • Basic fitness plan
Personal
Most Impact
Knowledge was never the bottleneck. This fixes what is.
€4.200
incl. VAT
equivalent to €700/month
Book Metabolic Audit
  • 6kg / 13lbs (guarantee)2
  • Fully customized system
  • Online 1-on-1 coaching
  • Deep mindset work
  • Support via WhatsApp
  • Custom blood panel proposal
  • Custom fitness plan
Live
Personal, with in-person sessions in Amsterdam.
€6.600
incl. VAT
equivalent to €1.100/month
Book Metabolic Audit
  • 6kg / 13lbs (guarantee)2
  • Everything in Personal
  • Face-to-face coaching3
  • Deep mindset work
  • Support via WhatsApp
  • Custom blood panel proposal
  • Custom fitness plan

(Not) Frequently (Enough) Asked Questions

Can this be a tax deductible investment or part of a corporate budget?

Thus far, all of my clients that wanted this to be a company expense or part of a corporate budget got it approved. Reason being is that my invoice can have a general description like ‘coaching’ or ‘consulting’ and will use my other (neutral) firm name (Human Potential Coaching) as the invoicing party.

Clearly, this is no guarantee but it is actual experience. Moreover, before we move further I’ll always ask you a few standardized questions about it where we can find a good setup that also allows me to work well within the legal constraints of the law.

My invoices are designed to meet Dutch and International tax standards, ensuring they are valid for professional development reimbursement.

All charges will appear under the name HUMANPOTENTIALCOACHING.

Yes. After payment, you will automatically receive a formal PDF invoice from Human Potential Coaching. 

You can enter your business name, address, and VAT/Tax ID directly during checkout. If you have a specific PO number or budget code, simply add it to the “Business Name” or “Address” field.

I offer fixed pricing in both Euros (EUR) and US Dollars (USD). If you live in Europe you need to choose the Euro option, as this includes the legally required VAT. If you live outside of the EU you can choose the USD option that has no VAT added as this is not required.

You're already a billionaire, but do you live like one?

“A few weeks ago, my blood test came back. The doctor told me I had an incurable lifelong disease. I went through the inevitable stages: Confusion. Denial. Anger. Sadness.

My brain began to get angry at itself: How did you spend so much time taking your health for granted? Even though the condition was manageable and not terminal, I’d give my life savings to get back the health I previously took for granted.

Good news: The diagnosis was false. After the second blood work came back, I was all clear. I was in ecstasy. After a few days, the hedonic treadmill kicked in again. I was taking for granted again what 1 would’ve given my life savings for one week earlier. How is this possible?! My brain began to get angry at itself again.

Health is an invisible metric. It’s hard to appreciate because there’s no clear number on a screen like money. It’s only when it dips close to 0 does your brain realise how important the metric is. One useful reframe I’ve been using to reverse hack my brain: Turning my health into a $ amount. If you want to value an asset, look at what the market would pay for it. Based off my experience, I’m willing to bet 99.9% of billionaires who are seriously ill or have a chronic condition are willing to trade their entire bank balance just for your health.

Therefore, you’re already a billionaire. Just because the asset is illiquid doesn’t mean it’s not worth over a billion dollars. Ask any seriously sick billionaire what your asset is worth to them.

The healthy man has a thousand wishes. The sick billionaire has one.”

By @george_mack

System thinkers who embraced their Ancient Biology

Wisse Bakker

CEO

Contentoo

Roderick takes the time to ensure you learn how your body works instead of dumping theory on you. Really cool, transparant and interesting journey, I would almost say ‘fun’. If you ever need a little push but don’t want to overthink it, I can recommend Roderick!

Fabiana Fini

Product Owner

citizenM hotels

As a result of the program I lost almost 12 kilos. I started on the edge of the body fat category ‘obese’ and ended up in the ‘athlete’ level body fat. I finally look the way I wanted to look.

Daniil Shulgin

Country Manager

JetBrains

I no longer experience the “hunter” mindset triggered by hunger. I have more consistent energy, improved focus, and, as a bonus, look better and feel stronger! I highly recommend this program.

Audrius Lučiūnas

Investor

Boring Investments

Lost more than 11 kilos. On Sunday I went shopping. I was buying L and XL (my normal size). No more XXL. Thank you for that.

Vincent van de Poll

Co-founder & Business Coach​

Untapped

I lost 23 kg, 22 cm around my waist & 16 cm around my hips. From shirt size XXL to M. From shame to pride. It took only 6 months. Now I feel fitter than ever. Physically, but also mentally.

Marijn Smid

Entrepreneur

Rein-Werk

I now live life pain free, I am in shape, feel fitter then ever (never tired any more, yes!) and work more productively and concentrated than I ever have.

Sergio Orellana

Director Supply Chain

Teva Pharmaceuticals

I lost around 10 kilos in just a few months and moved from the body category ‘average’ to ‘athletes’. I’ve more than doubled my energy and went from a 3 to a 9/10 in terms of weight control.

Jana Wilhelmus

Co-Founder

Âmepreneurship

I reset my lifestyle and adopted key practices that will stay with me for the rest of my life. It changed my perspective on the way I cook for myself and my family and the way I live my life.

Millo Janssen

Student

Applied mathematics

I lost almost 10 kilos, while I maintained my muscle mass. My waist circumference is almost 20 cm less, I have more focus, I perform much better at my studies and I feel that I have complete control over my weight.

Wolfgang Baermann

Sr. Dir. Operations Finance

Rosewood Hotel Group

It works. As weeks go by, my “toolbox” gets more and more equipped and I can see and feel the success of our work. To a great collaboration, thanks Roderick!

Jeffrey Hamelink

Co-founder & CEO

Small Giants

Yesterday Roderick came over with a “21” balloon and a dumbbell of 21 kilos. Only when you lift that do you realize how much weight you actually lost. And what a strain it was on my body.

Jop van Hooft

Founder & CEO

MeerMetData.nl

This week we reached an important milestone, as there are 23 fewer kilos (51 pounds) of Jop. Hence Roderick was at my door with balloons with the number: 23. All achieved in <6 months.

Jesse Stockton

Musician

Jesse Stockton Music

I always walk away with a sense of comfort and ease around my problem or conflict because we have defined how to overcome it. I am truly grateful for the work he does with me and his ability to listen.

Ruben Hortensius

Interim Consultant

Hortensius Consulting

I was able to get fully in control over my own weight. Not only did I lost 10 kg in the process, I was able to do so while maintaining virtually all of my muscle mass; making the weight loss pure body fat.

Tiago Bastos Mogas

Real Estate Consultant

RE/MAX

I worked with Roderick and have only good things to say about the level of commitment and service he provides. To remain professional while still extremely approachable is an art and Roderick is great at that as well. Fully recommend.

Bruno Mertens

Founder & Director

Free Pratique

I take a lot less medication and I feel a lot healthier. I am sure that Roderick’s intervention has helped with this and I recommend it to anyone who wants to become healthier (and happier) in an effective way. 

Matthijs Wilhelmus

CEO

BASI Systems

Without a lot of effort or gruelling workouts I could feel my body – and mind – change within a week and I have managed to sustain this for almost a year now. No bouncing up and down, consistently higher energy level and a more balanced mood.

WHAT IS YOUR GOAL &
HOW CAN I HELP

Book your Metabolic Audit

Curious to learn if my method can fix your weight sustainably? Book a 30-minute Metabolic Audit and you’ll know for sure.

Sales call?! The opposite. I’ll do my best to convince you why my program might not be for you. Why? I only work with people that are 100% convinced. 

Still believe we should do this? Then we can get concrete. Otherwise we shake virtual hands and I wish you all the best. Zero pressure.

NO RISK
NO PRESSURE

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